HOW AI IS TRANSFORMING SOCIAL MEDIA MARKETING?
When it comes to marketing, social media has always been a double-edged sword. On the one hand, it’s the ideal platform for reaching prospective customers and sparking interest in your brand or product. On the other hand, social media poses a unique set of challenges for businesses that are looking to drive successful campaigns.
After all, who has time to read through a wall of text or watch videos that take more than five seconds to get through? Moreover, with so many users posting on platforms like Facebook, Instagram and Twitter at any given moment, it’s almost impossible to get noticed if you don’t use AI techniques like keyword research and blogging algorithms. However, by taking advantage of a variety of social media marketing strategies — some more traditional while others more AI-centric — brands can increase their chances of success significantly.
WHAT IS AI AND WHY IS IT IMPORTANT FOR SOCIAL MEDIA MARKETING
Artificial intelligence is a type of algorithm that can process and interpret data about an issue. When it comes to social media marketing, AI can help brands make sense of the content posted on their channels. For example, by tracking hashtags used by influencers in your industry, you can get a better idea of which ones are worth following and promoting.
Specifically, with machine learning technology, brands can utilize machine-learning models to interpret social media interactions and develop the appropriate response for customers. This tactic allows them to create more personalized campaigns that resonate with individuals on a more personal level. It also helps them keep up with trends in order to stay relevant within their respective industries.
HOW TO USE AI IN YOUR SOCIAL MEDIA MARKETING
Keyword research is not only important for brand awareness, it’s also a major part of AI-centric social media marketing. Brands can use keyword research to find the best keywords to target their campaigns and optimize their content for maximum visibility on search engines like Google.
It’s worth mentioning that using AI in your social media marketing does not necessarily mean that you need to hire an agency or outsource your marketing services. Instead, you can take advantage of easy and user friendly AI tools such as Ocoya that have been designed specifically with businesses in mind. With more than 400 million monthly users, Ocoya is a powerful tool that can help brands discover what content is trending on social media so they can strategically focus their efforts accordingly.
STRATEGIES FOR USING AI IN YOUR SOCIAL MEDIA MARKETING
The first AI strategy that comes to mind is keyword research. As the number of companies and brands posting content on social media continues to increase, it’s becoming increasingly difficult for consumers to find specific information they’re looking for. To make things even more overwhelming, people sometimes search for keywords that have nothing to do with your business. With this in mind, you should invest in AI keyword research that can help you uncover these buried opportunities.
Another AI technique you should implement is blogging algorithms. With an algorithmically generated blog post, you can write posts that are optimized for a specific audience without having to spend countless hours optimizing each individual post. Furthermore, when you use a full-time writer or manager to manage your blog content, it frees up your time so you can focus on other aspects of your marketing strategy (like PPC ads).
WHY BLOGGING IS FUNDAMENTAL TO SOCIAL MEDIA MARKETING
In a world where it’s almost impossible to get someone’s attention without using AI techniques, blog posts are still one of the most effective ways to drive growth. For example, if you have a blog post about your product or service and then share it on social media, you can expect an increase in traffic from that post. And once your content has been shared, it will be easier for people to discover more and more content from the same platform.
Blogging plays a crucial role in social media marketing because blogs are viewed as credible sources of information. Sharing valuable information on your blog through quality posts is a great way to show potential customers that your business is an authority in its field.
RESEARCH SHOWS THAT VIDEO GROWS TRAFFIC AND CONVERSIONS
One proven strategy for success is to use videos in your marketing efforts. Videos are a great way to instantly convey your message to a wide audience and create engagement with customers and prospects. Plus, studies show that video increases traffic and conversions by up to 800 percent!
BOTTOM LINE
AI has transformed the industry of social media marketing and will continue to do so in the years to come. It’s only a matter of time before we see our traditional methods replaced by AI. It may take some time, but as soon as these changes happen, businesses will be able to scale their social media marketing campaigns with ease.
